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Receipts, not adjectives.

A handful of recent engagements that show what happens when established businesses get a digital foundation built with intent. Real outcomes. Real numbers. Want to see the builds themselves? They're on the portfolio wall.

01
Viral Marketing · LinkedIn

A B2B Enterprise Consultant

Deep expertise. Daily posting habit. Near-zero reach. Until the strategy changed.

7,500+
Minimum views per post (from 200/mo)
500K+
Views on top-performing posts
4x
Follower growth in under a month

The Challenge

A subject-matter expert with years of consulting experience and a disciplined daily LinkedIn posting habit. The problem: posts were hitting around 200 views with almost no engagement, no inbound interest, and no business pipeline. The expertise was there. The packaging wasn't.

Our Approach

Repositioned the messaging strategy entirely. Engineered viral content frameworks designed specifically for executive thought leadership. Rebuilt every post around scroll-stopping hooks, conversational density, and frameworks that travel. Daily content production, daily optimization, daily refinement.

The Insight

Authority isn't built through frequency. It's built through hooks that actually stop the scroll. Expertise plus the right packaging equals exponential reach.

02
Sales Page + ICP + Conversion

A Premium Executive Services Firm

When the offer is right but the language is wrong, premium clients walk.

$200K+
New business closed in weeks
High-End
Clients converting immediately
Daily
New leads continuing to flow

The Challenge

A high-end executive services firm with a strong offer and a premium target market. But the sales page wasn't converting, the language was off, the ICP wasn't sharp enough, and the discovery call funnel was leaking qualified leads. The business was leaving real money on the table every week.

Our Approach

Started with deep market research and customer interviews. Redefined the ICP from the ground up. Rewrote every piece of customer-facing language across the website, sales page, and social media presence. Implemented conversion-focused changes throughout the funnel. Aligned the brand voice end to end.

The Insight

When premium clients aren't converting, the problem usually isn't the offer. It's the language that wraps it. Get the positioning right and the rest takes care of itself.

03
PR & Media Placement

A Luxury Skincare Brand

Premium product. Invisible market. Earned media changed that.

25
Media placements in 8 weeks
250K
Article views & reads
25%
Lift in website traffic

The Challenge

A premium skincare brand with a beautifully formulated product and a serious launch budget. The problem wasn't quality. It was visibility. Paid digital ads weren't earning the trust premium buyers expect, and the brand wasn't showing up in the editorial outlets their target customer actually reads.

Our Approach

Built a complete PR and media placement strategy targeting beauty editors, lifestyle publications, and aesthetic-focused outlets. Crafted custom pitches for each placement angle. Coordinated launch timing with editorial calendars. Tracked every placement, every read, and every traffic lift.

The Insight

Premium products earn premium attention by showing up where premium buyers already trust. We didn't chase clicks. We earned credibility.

04
Custom Web + App Build

A Retail Technology Company

When the website is one component of the revenue system, not the whole thing.

The Challenge

A retail technology operation needed a digital home that wasn't just a brochure. It needed to function as a working cashflow system, integrate with a custom app, and serve as the connective tissue across multiple business operations. Most web agencies could deliver one or the other. Almost none could do both.

Our Approach

Designed and built a multi-page website with integrated app functionality. Architected a custom cashflow system tied directly to the platform. Built the complete digital ecosystem, from foundation pages to active operational tools. Treated the website as one piece of a larger revenue engine, not as a standalone deliverable.

What We Delivered

A fully functional website paired with an integrated custom app. A live cashflow system running through the platform. A complete digital foundation supporting ongoing retail technology operations and revenue generation.

The Insight

Most agencies sell “a website.” The clients who win build a complete digital ecosystem where the website is one component of a larger system that actually generates revenue.

Who we build for

Established businesses with reputations worth protecting.

Our client roster runs from keynote speakers, coaches, and consultants to AI platforms and federal intelligence. If your digital presence doesn't reflect what you've built, we built Built & Cited for you.

Keynote SpeakersExecutive CoachesBusiness ConsultantsAuthors & Personal BrandsTech Startups & IncubatorsSoftware CompaniesAI & Data CompaniesFederal ContractorsDigital Media & CreatorsFinancial AdvisorsBoutique Law FirmsAccounting FirmsReal Estate BrokersSpecialty HealthcareBeauty & Skincare

Don't see your industry? We've probably built for someone like you. Tell us about your business →

From a recent client

"Their tailored approach is in a league of its own."

The level of personal branding and marketing acumen Danielle brought to the table has not only enhanced my visibility but has also created a palpable impact on my business connections and opportunities.

Daniel Buetler · Co-Owner & Managing Director, Investors Club
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